SEO and SEM

What it means and why it is so imporant

SEO, search engine optimization, and SEM, search engine marketing as part of it, are services that mainly focus on getting you up in the search results of online search engines such as Google, Yahoo and Bing.

That this is one of the most important tasks (even more so if you are building a new website) should be obvious nowadays. Most of your users will enter your site via one of these search engines, since most people just google their needs instead of manually typing in web domains. It is just easier and more convenient.

How To Do It

The fact is, if you are not one of the very few exceptions, you need to be found. People are unlikely to type in your domain in their browser. More likely they will go on Google and search for you, your business or genereal phrases about your services. And this is where SEO becomes important.

There are many ways to improve your ranking. This starts with improving the relevance of your contents and the core code, up to register your site or business on online platforms and creating backlinks.

In the following some examples for that. Of course when building a new website, all these steps will be included and taken from the beginning.

The best place to hide a dead body is the second page of Google search results

Better Content

This is the most important and most obvious part to start with. Google analyzes your content and tries to show most relevant pages to search phrases first. So the aim should be to have relevant content on your website, including a focus on the most crucial key words for your business and services so your clients will find you when searching for those.

Better Code

Google & Co. are getting more and more strict when it comes to punish coding errors and similar. Also Google starts to put more and more meaning into mobile ready websites.

Besides that there are many ways to improve the code of your website by adding meta information, readable for the bots of search engines.

Other stuff

The algorithm search engines like Google use to determine the ranking for your website changes more and more often. However one thing that is still just as important as in the past is creating backlinks. Backlinks are links on other website that lead to your website. The more websites link to yours, the more important your website appears to Google & Co.

Also it is always helpful to give Google as many information abut your website as possible. Using so called XML Sitemaps with a list of all your web pages, using the Webmaster Tools to improve Googles crawling habbits and even register your business at Google MyBusiness can have an enormous effect on your ranking.

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