They are not only the best marketing tools you can find online for free, they are also the best and most convenient option to get in direct contact with your customers.
Let them follow you, like, share and comment on your posts. Let them send posts and messages to you and reply to them to establish a communication basis with your customers even outside of your offline business.
There are many social platforms to choose from. Be it Facebook, Twitter, Instagram, Youtube, Vibe, Xing and so on and so on. Choosing the right platform for your business and needs might be not so easy.
That being said it is important to figure out two factors first: who do I want to reach and what is my main aim?
All platforms have their benefits, the question is which one fits best to your needs. Do you want to be available for your clients in form of Facebook and Twitter posts, do you want to share your work in form of pictures on Instagram or do you want to share videos of your products and services on Vibe or Youtube?
I can help you planning your social marketing and choosing the right platforms for your business.
I will plan, design, create and setup your social media accounts, so that they go hand in hand with your website.
After setting them up I'll also teach you the tipps and tricks of how to successfully maintain and run these accounts to be benefitial for your business.
First of all your accounts should be integrated into your website, be it via links or actual information panels.
Besides that in lots of cases it also makes sense to integrate your profiles into your CMS backend, so you have one central place to manage your contents and don't need to worry about where you already published and where you still need to.