attrACTIVE Personal Trainer
attrACTIVE is a team of personal trainer in Munich, Germany. The new founded organization was just in their beginning stage, when they realized, that without a solid website promoting their services and contact information it would be hard to aquire new clients.
So the project of creating a new website from the scratch for this new business was started.
The main targets were to create a new website as a marketing tool for the business, as well as to increase first contacts and consultation requests from potential customers. Also they targeted a good ranking in search engines to increase their popularity and therefore their customer range.
The website can be found at http://www.attractive-pt.de (German).
What was done
Since there was nothing at all so far, the first step was to create and structure the future content for the website. Many people have problems creating good contents for websites, so I steped in with this.
With notes from the personal trainers I texted and structured the site contents, created image requirement lists and organized the photo material for the start of the website.
Then, together with the client, I created the design and layout of the homepage, category pages and common content pages.
Since the focus of the website should be to get more potential clients to contact the personal trainers and arrange the first consultation, we decided not to add many fancy and unneccessary features to the website, but to optimize the contact options and make them as efficient and easy to use for the enduser as possible.
My main services here
Content structure and texting
Web design (responsive for any device)
Web development (including theme and plugin development for WordPress backend)
SEO
Staff training for the use of the CMS software
The website is under full maintenance of the clubs staff ever since we finished the project.